CHICAGO — MSU Federal Credit Union (MSUFCU) officially opened three new locations in Chicago today, introducing AlumniFi, Collegiate, and Pillur Business — innovative, digital-first brands designed to deliver tailored financial experiences. As MSUFCU continues to grow, so do the ways it serves its members. This expansion reflects the Credit Union’s commitment to reimagining financial services, ensuring that banking is dynamic, accessible, and personalized.
“We are committed to redefining the banking experience by offering tailored financial solutions that meet people where they are in life,” said April Clobes, MSUFCU President and CEO. “With these three unique brands, we’re creating a dynamic ecosystem where young professionals, college students, and business owners can access the financial tools and expertise they need, all with the trust and service MSUFCU is known for.”
AlumniFi
A fully digital financial platform designed for ambitious dreamers looking to build wealth on their terms. With market-leading savings rates and a vibrant community of go-getters, AlumniFi provides no-nonsense tools for saving, spending, and growing financial confidence. A physical space at 101 W. Division St. offers in-person financial guidance, reinforcing the brand’s hybrid digital-human approach. Learn more at
alumnifi.org/warm-up-with-acu.
Collegiate
A banking experience built for college students and young professionals designed to make financial education accessible and engaging. Collegiate’s digital-first approach, paired with a presence at 2500 N. Halsted St., ensures members can access resources that set them up for lifelong financial success. Learn more at
collegiatecu.org/chicago-pullupirl.
Pillur Business Banking
A forward-thinking business banking solution that empowers entrepreneurs, startups, and established businesses with financial tools to fuel growth. From business checking and cash management services to merchant processing and lending solutions, Pillur is designed to support businesses at every stage. Members can open accounts online at pillur.org or visit 2234 W. North Ave. or 101 W. Division St. for in-person support.
A strategic step toward the future with this expansion, MSUFCU isn’t just opening locations, it’s revolutionizing how financial services are delivered. By blending high-tech digital platforms with strategic physical locations, the Credit Union is meeting evolving consumer needs while strengthening its presence in key markets.
All brands are federally insured by the National Credit Union Administration.
Photos available upon request.
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ABOUT MSUFCU
Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 15 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 11 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group; along with digital financial platforms AlumniFi, Collegiate, and Pillur Business Banking; trade name Oakland University Credit Union; and its foundation, the MSUFCU Desk Drawer Foundation. MSUFCU is headquartered in East Lansing, Michigan; and has 36 branches; over 370,000 members; $8.26 billion in assets; and 1,200-plus employees. For more information, visit
msufcu.org.